Why Trademarking Your Business Name and Logo Matters, Even If You’ve Registered the Business
Designing a brand is only part of the work. Protecting it is the other. In the early stages of business, many founders assume that registering a business name with ASIC or securing a domain name means their brand is protected. It feels official and complete. From a brand and business […]
Supporting Gen Alpha: The Role of Brands in Mental Wellbeing
We are living in a time where the first generation born entirely into the digital world – Generation Alpha is growing up fast. Born between 2010 and 2025, these children are the sons and daughters of Millennials and the younger siblings of Gen Z. They are not just tech-savvy – […]
How AI Supercharges Creativity Without Replacing It
At PK Design, we recently created an AI-generated image of ourselves – stylised chibi characters sitting on Instagram cubes, our business profile glowing behind us. It’s a playful, vibrant scene that perfectly captures our creative spirit and digital focus. But beyond the fun aesthetic, this image is a powerful example […]
Selling Your Business? A Weak Online Presence Could Be Costing You Millions
When business owners prepare for an exit, the focus is often on financial statements, profit margins, and revenue multiples – all critical components of a sale. However, what many overlook is the power of a strong online presence in making a business more attractive to buyers. In today’s digital-first world, […]
